Familiar forms, reconsidered through construction.
The house works from observation. Garments begin as questions about how something is held together — a seam, a fastening, a proportion — and are rebuilt until the answer becomes wearable.
DOHA / BEIRUT
01
APPROACH
Observation before decoration.
Systems and process sit at the centre of the practice. Experimentation is not decoration; it is method. What remains is a refined garment carrying an unexpected detail.
Each piece is developed through repeated adjustment — proportion, line, closure, tension and release — until construction itself becomes the character of the garment.
Process
FROM OBSERVATION TO GARMENT
01
Observation
Begin with how a familiar garment is held, worn and recognised.
02
Construction
Take the form apart through seam, closure, line and proportion.
03
Experimentation
Test scale, tension, material and placement until the expected shifts.
04
Garment
Resolve the experiment into a precise, wearable form.
02
PRACTICE
The method remains visible.
The finished garment does not erase the process behind it. A shifted seam, an extended line, an unexpected fastening or a change in scale leaves evidence of how the piece was reconsidered.
The aim is not novelty for its own sake, but a garment whose construction creates its identity.
Studios
DOHA / BEIRUT
Doha
A point of observation — architecture, scale, climate and the movement of garments through contemporary Gulf life.
Beirut
A point of making and exchange — material knowledge, cultural memory and a long tradition of dress interpreted through the present.